In all of human history, there has never been a more exciting time to be alive than right now. I believe that we’re on the cusp of a revolution that is more important and powerful than anything the world has ever seen.
Ubiquitous broadband, advanced browsers, cheap computing, and trust in online payments now allow us to launch our ideas cheaply, quickly, and effectively to a global audience.
On top of all that is the augmenting power of online social networks. We’ve witnessed the power of Facebook and Twitter to increase traffic to sites in unprecedented ways. These new tools are giving Google a run for its money in becoming the primary referral source for all websites. Who would’ve imagined?
The simple fact that you’re reading this book means you’re part of a very fortunate group of people who are uniquely placed to take advantage of this revolution. You’re rich enough to own a computer. You’re smart enough to understand HTML. You’re lucky enough to be in your prime at this moment in history. If anyone has the opportunity to kick some serious ass and change the world, it’s you.
The Internet is going to change the course of human history, and you’ll be leading that charge. It’s simply mind blowing.
Unfortunately, however, we still have a long way to go. It’s hard to make an amazing website. For every great site, 99 other sites fail abysmally in their goals. There are a hundred different ways to fail with a website: poor copy, stale content, unintuitive user interfaces, bad color choices, lack of direction, inferior design, and more.
Wouldn’t it be great if a straightforward manual was available for website owners? Guess what? You’re holding it!
I’m glad that Paul has taken the time to compile his 10 years of experience in designing and building websites into this valuable book. It’s the smartest money you’ve spent this year, and I guarantee you that it will revolutionize the way you approach your website.
See you in the history books!