Create unforgettable designs that work with the user’s hearts as well as their minds.

Your emotional response to an app or website has a lot to do with whether you’ll continue to use it. Emotional Digital Design shows you how to create designs that resonate with users by tapping into the underlying psychology of human behavior. You'll learn how to engage emotions, apply psychological principles to the design process, and ensure your UI/UX works for your business goals.

Inside you'll discover:

• Why some visually appealing products fail
• Scientific techniques to encourage user behaviors
• The powerful role of subtle design changes
• How to effectively communicate design decisions
• Ethical product development
• Creating positive, memorable user experiences

Emotional Digital Design teaches you to create digital products that are memorable, loved, and effective. You’ll dive deep into how humans perceive and process visual information, mastering both psychological principles and their practical application. Every concept is fully illustrated with examples from real-life products!