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In this liveProject, you’ll develop a simple machine learning algorithm that can determine from data metrics which of your customers are likely to churn out of an online business. You’ll develop an XGBoost machine learning model and explain its predictions, then build a logistic regression statistical forecasting and analysis model to also predict churn. By the time you’re done, you’ll have two reliable and automated tools for spotting when customers are likely to leave so that your marketing team can easily intercede.
This project is designed for learning purposes and is not a complete, production-ready application or solution.