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Look inside
In this liveProject, you’ll step into the role of a Natural Language Processing Specialist working in the Growth Hacking Team of a new video game startup. Your team wants to massively accelerate your company’s early growth by acquiring huge numbers of customers at the lowest possible cost. To help tailor marketing messages, your boss has asked you to map the market and find out how customers evaluate your competitors’ products. Your challenge is to create a sentiment analyzer that will give a deeper understanding of customer feedback and opinions. To do this, you’ll need to download and create a dataset from Amazon reviews, build an algorithm that will determine whether a review is positive or negative, evaluate your analyzer's performance against star ratings, and lay out your findings in a report for your manager.
This project is designed for learning purposes and is not a complete, production-ready application or solution.
liveProject Amal Menzli shares what she likes about the Manning liveProject platform.
prerequisites
This liveProject is for intermediate Python programmers who are familiar with data science. You will need to know the basics of statistics and machine learning. Previous encounters with NLP, neural networks, and PyTorch will be useful, but not essential. You’ll use the Google Collaboratory (Colab) environment for this project to access a free cloud-based GPU. To get the most out of the project, you should be familiar with:
TOOLS- Python standard library
- Basics of pandas, min. version 1.1.5
- Basics of Jupyter Notebook
- Basics of Colab
- Basics of scikit-learn, min. version 1.0.1
- Basics of machine learning
- Basics of neural networks
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- Get Help
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- Compare with others
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- Get full access to select books for 90 days. Permanent access to excerpts from Manning products are also included, as well as references to other resources.
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Sentiment Analysis and Natural Language Processing for Marketing project for free
Sentiment Analysis and Natural Language Processing for Marketing project for free
team
monthly
annual
$49.99
$499.99
only $41.67 per month
- five seats for your team
- access to all Manning books, MEAPs, liveVideos, liveProjects, and audiobooks!
- choose another free product every time you renew
- choose twelve free products per year
- exclusive 50% discount on all purchases
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Sentiment Analysis and Natural Language Processing for Marketing project for free
